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Company name White Bear Family Co., Ltd.
Company executive CEO
Atsushi Shimada
Excutive Director
Shinichi Ominami
Takehiko Okagami
Osaka headquarters

3-14-9Toyosaki, Kita-ku, Osaka-shi, Osaka-fu 531-0072

phone(+81)6-6376-0845 print(+81)6-6374-4645

[Certified General Travel Services Manager] Shinichi Ominami, Takashi Nohara

placeAccess to Osaka headquarters

Osaka branch

Nakatsu Center Bldg 2F,
1-11-1Nakatsu, Kita-ku, Osaka-shi, Osaka-fu 531-0071

phone(+81)6-6371-3363 print(+81)6-7711-3377

[Certified General Travel Services Manager] Yukio Kikuchi, Naoki Hashimoto

placeAccess to Osaka Branch

Tokyo branch

Kenchikukaikan Bldg 7F,
5-26-20 Shiba, Minato-ku, Tokyo 108-0014

phone(+81)3-5444-4690 print(+81)3-5444-4693

[Certified General Travel Services Manager] Mikio Hisano, Shinsuke Takano

placeAccess to Tokyo branch

Sapporo branch

Minami-Ichijo K Bldg 4F,
2-5 Minami-1-jo-nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0061


[Certified General Travel Services Manager] Makoto Fujioka

placeAccess to Sapporo branch

Okinawa branch

Okinawa Prefecture Tomigusuku City Toyosaki 3-57 2F 901-0225

phone(+81)98-851-8453 print(+81)98-851-8455

[Certified General Travel Services Manager] Miyuki Yoza

placeAccess to Okinawa branch

Founding 1977
Establishment May 1, 1981
Capital stock 83,750,000 JPY
Number of employees 193 (as of December 2018)
Travel industry registration number GOV. LICENSED NO.1383
Main operations
  • Domestic Travel Management (Planning and Sale)
  • International Travel Management (Planning and Sale)
  • Travel Portal Management
  • Inbound business
  • WEB Solution Management


  • 1977

    Centered around Kwansei Gakuin University; organized and planned ski tour groups and student tours.

  • 1980

    Attained Registration as Domestic Travel Business No.1071 under the name White Bear.
    Began hiring, and planning tours targeting the younger generation as a sponsorship-type travel agency.

  • 1981

    Established White Bear Family, Co., Ltd.

  • Mar 1990

    Established WBF Resort Okinawa Co., Ltd.

  • Apr 1991

    Received authorization and became an agency of All Nippon Airways Co., Ltd. (ANA).

  • Apr 1996

    Became an official member of the Japan Association of Travel Agents (JATA).

  • Jul 1996

    Registered to change into a First Category Travel Company, and attained registration as No. 1383.

  • Dec 1996

    Accredited and licensed as an agency of International Air Transport Association (IATA).

  • Jan 1997

    Planned and launched the "Happy Holiday" overseas tour brand.

  • Jan 2003

    Received authorization and became an agency of Japan Airlines Co., Ltd. (JAL).

  • 2003

    Received recognition for the Management of Small and Medium IT enterprises by the Ministry of Economy, Technology and Industry of Japan (METI).

  • Oct 2004

    Established and began the management of a rent-a-car operation, "Paradise Rent-a-Car", at Okinawa.

  • Nov 2005

    Completion of Headquarters at Osaka-shi Kita-ku.

  • Oct 2006

    Awarded Best Place by the Ministry of Economy, Technology and Industry of Japan (METI) in 100 Top IT Enterprises.

  • 2007

    Kosokubus.com launched

    Kosokubus.com enters into a partnership with MSN Travel

  • 2008

    Tabiplusone site launched

    Rentalcar.com launched

  • 2009

    Guam eTravel and Balitou eTravel launched

  • Dec 2009

    Established WBF Resort Co., Ltd.

  • Apr 2010

    Appointed and certified as a "Travel Agency for Chinese Visitors" by the CHURENKYO.

  • May 2011

    Appointed by the Garuda Orient Holidays Co., Ltd., as the management of their Osaka branch.

  • 2014

    Okinawa Labo, Hokkaido Laboo, and Bus Labo sites launched

  • 2015

    English language version of Rentalcar.com launched

  • Mar 2015

    Began "GRACE OKINAWA", a new brand of rent-a-car business at Naha City, Okinawa.

  • Dec 2015

    Established WBF Holdings Co., Ltd., and converted to a holdings-type company.

  • 2016

    Traditional Chinese, Simplified Chinese, and Korean language versions of Rentalcar.com launched

    Kosokubus.com mobile app launched

    English, Traditional Chinese, Simplified Chinese, and Korean language versions of Kosokubus.com launched

    English language versions of Okinawa Labo and Hokkaido Labo released

    VisitIceland launched

  • Apr 2017

    WBF ONLINE CO., LTD. is spun off from White Bear Family Co., Ltd., which is renamed WBF Holdings Co., Ltd.

    The inbound division is officially established.

  • May 2017

    WBF ONLINE CO., LTD. Sapporo branch is established.

  • July 2017

    The rentalcar.com app has been released.

  • Oct 2017

    We have released "Manekineko Online", a travel service reservation system meant for B2B visits to Japan.

    Okinawa Labo iOS app released! (Japanese only)

    Okinawa Labo Android app released! (Japanese only)

    Ginza branch office relocation, and opening of "Meeting Office Ginza BASE"

  • Nov 2017

    New Chatbot on Kosokubus.com Mobile Site (Japanese only)

    Domestic airline ticket site Flight Book released!

  • Mar 2018

    The Hokkaido Labo app for Android has now been released.(Japanese only)

    The Hokkaido Labo app for iOS app has now been released.(Japanese only)

    Merger with Life Tour Co., Ltd., management takeover of domestic tour website Life Tour

  • May 2018

    "Oceanus Dive", a reservation site specializing in diving, undergoes a renewal.

    Ginza Business Office - Office expansion and floor relocation following the Business Expansion

  • Jun 2018

    We have released "Manekineko Booking -Nekonote-", a web sales system for local experience tours!

  • Oct 2018

    We have absorbed WBF Online Co., Ltd., a branch of the company that spun-off in 2017.

Organizational charts