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Company name White Bear Family Co., Ltd.
Company executive CEO
Chiyoko Ikeda
Board Member
Nobuo Shimomura
Board Member
Shinichi Ominami
Board Member
Takehiko Okagami
Osaka headquarters

Nakatsu Center Bldg 2F,
1-11-1Nakatsu, Kita-ku, Osaka-shi, Osaka-fu 531-0071

phone(+81)6-6376-0845 print(+81)6-6374-4645

[Certified General Travel Services Manager] Shinichi Ominami, Takashi Nohara

placeAccess to Osaka headquarters

Tokyo branch

6-21-3 U Max Bldg 3F Shinbashi,
Minato-ku, Tokyo Zip#105-0004

phone(+81)3-5444-4690 print(+81)3-5444-4693

[Certified General Travel Services Manager] Mikio Hisano, Shinsuke Takano

placeAccess to Tokyo branch

Sapporo branch

1-1-4 Tamaki Bldg 7F Minami 1 Jo-Higashi,
Chuo-ku, Sapporo-city, Hokkaido Zip#060-0051


[Certified General Travel Services Manager] Makoto Fujioka

placeAccess to Sapporo branch

Founding 1977
Establishment May 1, 1981
Capital stock 83,750,000 JPY
Number of employees 55 (as of April 2021)
Travel industry registration number GOV. LICENSED NO.1383
Main operations
  • Domestic Travel Management (Planning and Sale)
  • International Travel Management (Planning and Sale)
  • Crossing Division


  • 1977

    Centered around Kwansei Gakuin University; organized and planned ski tour groups and student tours.

  • 1980

    Attained Registration as Domestic Travel Business No.1071 under the name White Bear.
    Began hiring, and planning tours targeting the younger generation as a sponsorship-type travel agency.

  • 1981

    Established White Bear Family, Co., Ltd.

  • Mar 1990

    Established WBF Resort Okinawa Co., Ltd.

  • Apr 1991

    Received authorization and became an agency of All Nippon Airways Co., Ltd. (ANA).

  • Apr 1996

    Became an official member of the Japan Association of Travel Agents (JATA).

  • Jul 1996

    Registered to change into a First Category Travel Company, and attained registration as No. 1383.

  • Dec 1996

    Accredited and licensed as an agency of International Air Transport Association (IATA).

  • Jan 1997

    Planned and launched the "Happy Holiday" overseas tour brand.

  • Jan 2003

    Received authorization and became an agency of Japan Airlines Co., Ltd. (JAL).

  • 2003

    Received recognition for the Management of Small and Medium IT enterprises by the Ministry of Economy, Technology and Industry of Japan (METI).

  • Oct 2004

    Established and began the management of a rent-a-car operation, "Paradise Rent-a-Car", at Okinawa.

  • Oct 2006

    Awarded Best Place by the Ministry of Economy, Technology and Industry of Japan (METI) in 100 Top IT Enterprises.

  • Apr 2007

    Kosokubus.com launched

    Kosokubus.com enters into a partnership with MSN Travel

  • Dec 2008

    Tabiplusone site launched

    Rentalcar.com launched

  • Dec 2009

    Guam eTravel and Balitou eTravel launched

  • Dec 2009

    Established WBF Resort Co., Ltd.

  • Apr 2010

    Appointed and certified as a "Travel Agency for Chinese Visitors" by the CHURENKYO.

  • May 2011

    Appointed by the Garuda Orient Holidays Co., Ltd., as the management of their Osaka branch.

  • December 2012

    Ryukyu Onsen Senagajima Hotel open.

  • 2015

    English language version of Rentalcar.com launched

  • July 2015

    August Hokkaido Hotel, Okinawa Hotel start operating

  • Dec 2015

    Established WBF Holdings Co., Ltd., and converted to a holdings-type company.

  • Apr 2016

    Establish Hotel Business in Kansai region

  • Jan 2017

    WBF Online company start

  • Mar 2017

    Establish Hotel Business in Kyushu region

  • Jul 2018

    Establish Hotel Business in Kanto region

  • Jul 2018

    Establish Hotel Business in Kanto region

  • Aug 2018

    Preparation for IPO with Daiwa Securities.

  • Sep 2019

    Establish Hotel Business in Kyoto region.

  • Sep 2020

    Transfer shares of On line Travel
    ・       WBF Hotel & Resorts Co., Ltd. Petition for civil rehabilitation proceedings.

  • Jun 2020

    Court decision to start the Petition for civil rehabilitation proceedings.

  • Jul 2020

    Signed a new individual comprehensive travel fare contract with ANA and JAL and started selling dynamic pricing tours.

  • Mar 2021

    Established newly and sprit for the hotel business, and transferred shares.